Search Engine Optimization (SEO) is the best way to ensure that your content is visible to those who are searching for it. As a result, you'll be able to boost traffic to your website and have more people learn about your products, services, and more.
However, you might be asking yourself, "What are the best practices of effective SEO?"
Keep reading to learn about the 5 best practices to know when using the elements of SEO.
1. Create Trustworthy Content
The content you create should be well-researched and valuable to the reader rather than simply filler for your website.
Google will know the difference between a blog post that can be relied upon and one that is stuffed with faulty information. Of course, search engines like Bing and Google want to present their users with authoritative content.
If you put care into your research, it will pay off with better SEO.
2. Avoid Duplicate Content
While it's obvious that you shouldn't copy and paste the same articles every week, you should also create unique wording for other parts of your blog post.
Whether you have an old website or a new website, SEO depends on having regular content that's consistently original.
This means that your title tags, landing pages, meta descriptions, image alt text, and more shouldn't be repeated in the same way on each blog post and elsewhere.
3. Don't Neglect Image Alt Text
Some people avoid image alt text because they think it's a waste of time.
However, you can reinforce your SEO coding by completing image alt text whenever you get a chance.
Image alt text is currently the most popular way for Google to identify images. It will eventually be replaced by AI recognition but, until then, you should take advantage of image alt text.
4. Avoid Shortening or Bloating Content
When writing a blog post, it should be as long as it needs to be to remain informative and valuable.
A blog post should never be shorter in order to boost SEO because that's not how it works.
In fact, a longer blog post can use more SEO keywords but it shouldn't be bloated with filler either.
5. Write Compelling Titles
The title of your blog post should be informed by SEO keywords but it should also be short and sweet.
The best blog post title is one that is interesting without being clickbait.
If the title will make someone share the post while still being true to the content, then it's successful and great for SEO.
Ready to Use the Elements of SEO?
Now that you've learned about the 5 best practices to know when using the elements of SEO, you can start boosting the exposure of your online content. SEO is truly the best way to spread your brand so that more potential customers can learn about your products and services.
Helium can help your business launch and grow. By using SEO, PPC, reputation management, and more, we can boost your exposure and increase clientele.
If you have any questions about our high-quality services, feel free to contact us.