Although the internet has provided businesses with countless opportunities, it has also unleashed a flood of feedback from consumers across every industry imaginable.
From Google and Yelp listings to Facebook and Twitter profiles, the modern consumer leaves no stone unturned in his pursuit of the truth behind a product and its brand — turning online reputation into the modern first impression.
In fact, 91% of consumers today admit to trusting online reviews as much as personal recommendations. As such, getting the modern first impression right is not just important but necessary in 2020.
Unfortunately, getting that first impression right is where many businesses tend to go wrong today. As they mistake good work for a bridge that will lead them to a good reputation, they leave their precious reputation in the hands of strangers and hope for the best.
Naturally, such a passive and unpredictable strategy is flawed. In contrast, businesses need to take charge of their online reputation by collecting reviews at any opportunity they get.
After all, failing at asking for a review is winning at not getting one.